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Web Design.
A web site is a critical component of any new business launch. It is no longer a matter of throwing together a few pages of text. Web site development has become the integration of artistic skill, technical prowess, knowledge of constantly changing technology, and the implementation of a complete Internet marketing campaign.
The Logo Factory designers have been creating web sites in one form or another since 1996, and our knowledge of industry specific technology, issues and protocol make us a natural choice for the continued development of your corporate presence. We are web designers (not programmers) and as such, the main focus of any TLF web design project is visual appeal, dynamic yet logical navigation, and the extension of your corporate identity. We believe that web sites should be high in graphic appearance, but uncluttered in navigation logic, and while emerging technologies such as Flash are wonderful, they should not be overused. We do not believe in technology for technology sake, but rather your web presentation should be elegant, and simple enough to be accessible to all. Beyond the visual appeal of your Internet presence, there are protocols and Internet issues that any site owner should become familiar with. This is where our experience comes in handy – we've been involved in web-based businesses since 1996, and have practically grown up with the medium.
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Web Design - The Logo Factory Approach.
We approach your web design in the same manner as we would tackle your logo design – the analysis of the direction you wish to take, the message you are trying to deliver, and the audience you are trying to appeal to. To this end, we look at the design ingredients that could go into any web design project, and how they apply to your unique corporate identity. Through our distinct design phases we then create a custom web site shell tailored to your specific plans.
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How it Works - Step One. The Basics.
In order for The Logo Factory to design your new web site, we need to first determine what stage you're at in launching your site. Do you have web hosting? A domain name? Do you already have a web site and just need it overhauled, or are you completely new to the online world? Once these elements have been determined, we can then move on to actually developing your site. We'll first need to plan what you want your web site to do - is it a simple 'I'm here' advertising site? Or a full-blown ecommerce site? Does you web site plans consist of 5 pages, 10 pages or is it a lot larger, needing some form of content management system? All of these factors will help you determine which web design package you need to purchase and allow The Logo Factory to assign our resources to your project.
How it Works - Step Two. Content is King.
At this point we can also start planning out your site hierarchy, the layout of your entire site. By organizing your site in a logical and efficient manner, we can ensure that your site will be user-friendly and easy to navigate.
During this design phase, we also need to discuss content - many web design projects stall unnecessarily due to a lack of content when in actuality - "content is King". It is your site content that your visitors will read. To a great degree, site content also determines how your site will be found through various search engines. Assembling your content at this stage is critical to the completion of your web site. In terms of content, you'll need to think about the text portion, as well as any illustration or photography support. We can utilize photography that you supply or we can work with stock photography. We can also utilize custom graphic design or illustration.
Once we've decided on your site hierarchy, our designers can begin to layout design concepts - preliminary designs of your home, navigation interfaces and internal pages. In the creation of these designs, we'll need to decide on the navigation system you wish to use - text links, pulldown menus, mouseovers or a combination of all three. Before we can finalize on the graphics involved in your navigation system we'll need to finalize on your site pages. Changing any navigation system at a later stage can be time consuming and costly. Through a series of design revisions (the number of which is determined by the web design package you've selected) we can finalize the design of your home page, internal pages and begin to populate them with the content you'll now have assembled (Note: content insertion is included with our Gold and Platinum web design packages. Content insertion is not included with our Silver web design package).
How it Works - Step Three. Finishing it up...
By now we should have your site built. The navigation system should be linked up to all the appropriate pages. Content should be added (if included). At this point, we can finish up with assorted bits and pieces - page titles, META tags and ALT tags on photographs. Your site will be functioning and ready to launch. If your package includes it, we can now install your new web site onto your domain server. And you're now ready for visitors to your new web site home...
Looking for a design service that's not featured on our site?
We've probably done it before. Contact us at the studio and we'll try to help or you can submit your project details for a custom design quote.
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Flash Animation: 3D and spinning logos (Flash Logo Licks), content insertion and Special FX. Can include creation, animation, sound FXs and scripting. These Flash movies can also be converted into a Mac and PC compatible screensavers.
Flash Accents: Due to the unlimited variables in creating Flash accents, each project requires an individual quote based on our web design hourly billable rate.
Submitting a new Web Design Project to The Logo Factory.
It's easy! You can submit an new Web Design Project by using our design submission forms. For further information on any of our web design services, or for a project that is outside the scope of options that are presented on our web site, please contact The Logo Factory, or call us TOLL-FREE (USA & Canada) at 1.866.891.9704. Outside North America? Call us at 905.LOGO.747 (905.564.6747).
Next: Web Design Process - How it Works.
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| Chat live with The Logo Factory client support department (when available). You can also leave us a message when we're offline or contact us via phone, fax and e-mail. |
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