A look at vector files, why they’re important in designing logos and why you shouldn’t ever design a logo in Photoshop.

This video starts with a basic premise: every logo should always be created as vector format first, not in pixel-based software like Photoshop. This video takes a look why.

Every logo starts as a concept.

Be it napkin doodles or scribbles in Paint, at the end of the day, we are going to need to create digital files in various setups. Pantone colors. Grayscale. Full color.If we “build” our logo artwork in Photoshop, we’ll end up with an image that’s made up of pixels and looks like this if we zoom in.Pixel image logo closeupIf the only version of your logo looks like this, you are in for some serious grief in the branding department. Luckily, we offer a solution.

[Footnote:] This isn’t a new video per se, but a rework of an internal project from a few years ago that was created in low resolution and uploaded to YouTube. Always thought this was a fairly succinct explainer on vectors and bitmap graphics, so turning it into a higher resolution version has been on our “to do” list for a long time. That isn’t as easy as it sounds as it requires a lot of the graphics and text in the original source to be scaled up – some redone entirely – and honest to tell, it probably would’ve been easier and faster to start from scratch. In any case, and after spending a few days and-a-half shoving various bits and pieces around a timeline, figured we’d give it a kick around the blog as part of a bigger post. It also gave us a new interest in this video thing, so we may record another in the not-too-distant future. We even designed a logo for it because of course we did.