Using a logo on social media platforms Facebook, Twitter & YouTube
Social media and platforms like FaceBook, Twitter and YouTube are all the rage and if you’re launching a new company, will no doubt be using these sites to promote yourself and your business. While many suggest that you use more personalized avatars, your photograph for example, many chose to use their company logo on various profile pages in order to brand themselves. Below, we’ll take a look at the various avatar sizes of each, using The Logo Factory® as an example. This will serve as a handy-dandy sizing guide when it comes to developing avatars for the most popular social media networks using your logo.
Out of all the social media networks, Facebook is the most ‘generous’, allowing you to use a relatively large profile image, at least on your main profile page. The rest of the site is more typical, and your avatar is reduced to smallish sizes when featured alongside comments, status updates and news feeds. The Facebook image cropping mechanism is a bit wonky, so it’s best to leave a few pixels around your avatar image, especially if it doesn’t bleed on all four sides. Your profile pic sits on white and blue backgrounds so best give it a thin border in which to breathe. Take a look at The Logo Factory Facebook page to see how we’ve set ours up.
Like Facbook, Twitter uses a couple of avatar sizes throughout their network – your main profile page, as well as on the main timeline ‘feed’ accompanying your tweets. This is seen by your followers, but is competing with an awful lot of other avatars so it’s best to make yours stand out. While Twitter allows you to upload square, horizontal and vertical images, of almost any size, you’ll have to use their cropping tool to cut them down into a square. You can see how we use our own logo as a Twitter avatar here.
YouTube avatars follow almost the same format as Twitter, with only a few pixels difference between the two. Avatars show up in several spots, your channel (profile) pages and on the videos you upload to the network. The size of your avatar on video pages is a positively miserly 46 pixels square, so you’d better dial back on the detail significantly if YouTube is your thing.
If you read a lot of blogs, particularly if you like to participate in comment sections, you’ll be familiar with Gravatar. If not, Gravatar is the web-based platform that allows you to set up an avatar, linked to your e-mail address, that follows you from blog to blog. At least blogs, as most do, that are running the Gravatar plugin. There’s no rhyme of reason to the size of Gravatars as they’re largely dependent on the layout of the blog you’re commenting on. Some are quite large. Others, like ours, are very small. They all happen to be square.
In terms of image formats, most social networks allow you to upload either JPG or PNG versions of your profile picture (though most don’t permit the transparency option of PNGs to be turned ‘on’). So what do you do if your logo isn’t square, or is too complex to use at the sizes Facebook, Twitter and YouTube permit? See here for some tips on designing logos for social media. We’ll show you how we fixed that issue for one of our clients.