Opinions & Ramblings

Rambling opinions and think pieces about logos, design & our studio and the graphic industry itself. Often profound, sometimes snarky, always interesting for designers & buyers alike. From The Logo! Factor design blog.

Using a logo you found on the Internet

Looking for a new logo for your company, product or service so you fire up Google image search, type in some keywords and behold the wealth of artwork ripe for the picking, right? Not so fast. Here’s a few practical reasons why using a logo you found on the Internet is a spectacularly bad idea.


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Free logos and the art of bait & switch

So they’re promising you a free logo. Let’s ask ourselves a fairly straightforward question: is anyone going to pour their heart, soul and required time into the creation of your company brand logo, give you the end product, and all reproduction rights to said product for free?


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Copyright, trademark & logos

Copyright, trademark and your intellectual property rights can be confusing for anyone new to design, either as a designer or a client. A practical guide to who owns what, what you can protect, how you can protect it, and what to do when someone copies your logo.


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The cost of a logo

If you’ve only budgeted $25 for your new company logo design, your business plan needs a little bit of a rework. What’s the true cost of building your brand using pricing as the only factor?


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Brand Theft Logo

Sure, we’ve all heard about identity theft. But what about brand identity theft – when someone half way around the world cops yours? A look at how it happens and how to find logo knock-offs of your own work.


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Copyright infringement is theft & other myths

Sure, copyright infringement sucks, but it isn’t theft. Fair use isn’t really a thing, and the government won’t help you enforce your copyrights. We tackle the sometimes confusing area of design ownership and property rights and debunk the top 13 misconceptions about copyright.


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The top 3 worst logos?

Are these the 3 worst logos in the history of ever? The internet sure thinks so. How bad design and a phenomenon called pareidolia earned a dentist logo, a brand for a university course and a word mark for a UK government department their place in infamy.


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Fubar logo design – when gigs go sideways

FUBAR is an old military acronym that stands for F**ked Up Beyond All Recognition. A bit of a stretch but still pretty apt, considering the subject matter of this post. See, while it’s nice to extol the virtues of logos, and how the design of same can be ‘fun, fun, fun,’ sometimes it’s worthwhile to take an unflinching look at some of the downsides of the process itself. A look at some project wreckers and suggestions how to avoid them.


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Varying roles of designers & clients in design

Which will you be – passive observer, collaborator or art director? Using some everyday life examples as a starting point, we explore the various roles designers and clients can take when creating a logo together and offer some tips and suggestions to make the relationship work. We also talk about light bulbs and kittens.


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Buying designers from 99designs. For $2500 a pop.

Buying designers from 99designs. For $2500 a pop. I sat on this post since March, when the change was rolled out believing it was a mistake, an early April Fool’s prank or would have been dialed back at this point. We’re halfway through August, so I guess it’s a thing. Mind blowing, but a thing.


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99designs & the grey people

Taking a look at 99designs’ recent (and startling) announcements about prize money payouts and ‘design community’ size. It involves 850,000 designers, $80 million bucks & a whole bunch of grey people.


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Fiverr continues to be awful. Doubles down.

Disruption is supposed to be an upending of the old guard by introducing a different method of doing things via revolutionary change, as opposed to evolutionary change – faster, cheaper with less headaches. No industry is immune and the disruption of the design world started some time ago, bringing us finally and ultimately to Fiverr and the so-called “gig economy.”


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The arrogance of crowdsourcing

If nothing else, Dallas Mavericks owner Mark Cuban’s recent foray into design crowdsourcing illustrates its inherent arrogance as well as the power imbalance between designers and those that hope to exploit the current trend of design contests.


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A $700,000 update

Anyone remember the curious case of Jon Engle vs. Stockart from a few years back? What turned out to be an anti-spec work parable has become even more so, with an initial $660,000 judgment against the hapless designer.


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Opinions & Ramblings

Blog pieces and articles by TLF creative director Steve Douglas that just don’t fit anywhere else. Often profound, sometimes snarky, always interesting for designers & buyers alike. From The Logo! Factor design blog.

Steve Douglas logo

Trending

Currently hot in Opinions & Ramblings:

“As designers that specialize in logos and branding, we’re often brought in on the ground floor of our client’s dreams and aspirations. That’s an awesome responsibility we should never take lightly…”

Of logos, clients and pipe dreams

The importance of getting things right

“Which will you be – passive observer, collaborator or art director? Using some everyday life examples as a starting point, we explore the various roles designers and clients can take when creating a logo together. We also talk about light bulbs and kittens…”

Working together

The varying roles of designers & clients in design

“Why copying logos happens, how it happens and why copying someone else’s logo design is a very, very bad idea indeed. Plagiarism may seem like a ‘quick and dirty’ fix but it’s not. Even if it’s just a pizza logo, knocked off from some website…”

Dear Sam

An open letter about copying logos

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