war-birds-logo

The logo that wasn’t, trolling logo rollouts on Twitter, yet another dick logo, some new brand designs, a potential trend and some other tepidly interesting stuff.

snippets-note-left-SMIt’s been a slow week on The Logo Factory Twitter – also a very, very full production schedule at the shop – so this week’s Snippets round-up is a little light on substance, short on info, lacking in trademark snark and bereft of our usual madness. If you still want to read on after that intro, we did manage to curate some interesting bits and pieces. Here’s what we found notable from the past seven days..

The logo that wasn’t.

The second week of September is when the World remembers the terrorist attacks in New York City back in 2001. It is a time for somber reflection, most companies avoided the missteps of previous years – using the date to market their brands on the day – so there’s very little to report. One related logo story did catch our eye though. That of the Albany War Birds, the logo that almost was before getting nixed over 9/11 and the timing of the release. Currently recognized as branding geniuses behind the names of teams like the Hartford Yard Goats and Richmond Flying Squirrels, Jason Klein and Casey White of Brandiose were two 20-year-olds working out of their college dorm room. The year was 2001 and a new arena football team in Albany needed a name, and they were tapped to come up with one, the second assignment they’d ever received. The duo came up with Warbirds, designed the logo and filed for trademarks. The official launch date was September 12, 2001. When terrorists attacked the World Trade Center and the Pentagon the day before the roll out, everybody quickly decided that the the concept – a “weaponized airplane” – was no longer appropriate and would have to go. The replacement name was “Empire” but that ran into TM registration problems. The team eventually settled on “Conquest” and the franchise played under that name until 2008.

[via Sports Illustrated]

Ahm, not sure.

What can brands learn from logo fails?

This Logo Factory chap’s right you know..

Broke bat or hockey stick. Take yer pick..

You had one job..

And it was to put the logo here.

Trolls and new logo rollouts.

Not a day goes by when a new logo doesn’t come under attack by Twitter trolls and other internet folks. A serious look at an issue that nobody took very seriously…

Speaking of which..

This logo took an awful lot of fire. They even managed to grab an image of the wrong Rhinoceros for pity’s sake..


Dick logo cleanup aisle 10.

How many times does this have to happen before designers clue into the final, final step before sending files to client. That’s to get everyone to look at the logo and ask themselves “does this design in any way resemble a johnson?” Seems pretty straightforward, no?

New Orleans frame of mind.

The new NBA All-Star logo has it (or does it?)

Trademark, smchmademark.

This Alexander Wang fella sure has some stones. Big, brass ones.

Thoughts on Typography.

Bill Dawson has some. We had some typographic thoughts ourselves, just recently.

Yoo-hoo.. Bacardi logo?

The Texas Rangers logo would like a word..

The logo that wasn’t.

How 9/11 scuppered what was a lovely logo (for all the correct reasons.)


True story: on one of our old sites, we had a Flash cartoon animation of a little plan whizzing along a scenery for a while before circling our old Factory logo house and some other structures, before crashing off on the horizon (one of the wheels fly back into view and bounced across the screen.) Pretty funny stuff, but it was on our site 9/11 2001 and deemed woefully inappropriate considering the horrific events of the day. We quickly disabled the animation and it never saw daylight again.

Disarmament logo

Interesting back story..

Jord’s right y’know.

This case study is very, very good.

On some people’s trend radar..

Not really new. Not really a trend. But it’s about logos, so here ya go..

New Rugby logo.

Yeah, it’s kinda.. nah. It’s very meh.

Think about knocking off someone’s logo?

Here’s what’ll probably happen. The original owner gets ticked off. Twitters about it to the 50K followers. They retweet about it. And so on. Like so..

New logos. From the UK.

Some UK brand roll outs. Hey, speaking of things from the United Kingdom, did we tell ya we have a UK site now? It’s true..

Pizza like logos. Or some such.

An interesting take on prefab logos. The more people buy, the more expensive they become. Or something..

Take. My. Money.

For the designer on everyone’s gift list, these pillows are a must.

The PBS faces.

One of the most iconic logos of all time.

The Joy of T-shirt art.

Yep. That’s me. A retro 80’s band groupie with his new T-shirt. Fun fact: when I used to write for magazines (to wrap around my photography and illustration work) my pen name was Ian Curtis. The same name as the late lead singer for this band:


That’s the iconic Joy Division cover art from their Unknown Pleasures album that looks like this in its entirety..
joy-division-unknown-pleasuresStill considered one of the best album covers of all time, the image comes from an edition of the Cambridge Encyclopedia of Astronomy, and was originally drawn with black lines on a white background. It presents successive pulses from the first pulsar discovered, PSR B1919+21. The image was suggested by drummer Stephen Morris and the cover design is credited to Joy Division, designer Peter Saville and Chris Mathan.

Now you know..

Oh no, they dinnit..

This sort of thing is very, very, taboo with sports teams. You will NOT stand on their logo in the change room (though one has to ask, why do they insist putting said logos on the damn floor?!)

Logo Evolutions.

Always work a looksee for designers into the whole logo thing..

Betcha the internet will not be pleased..

The Government of Ontario announced the logo to celebrate Ontario’s 150th birthday. For some reason, these Canadian 150th logo things don’t go particularly well. Don’t think this one will go any better.


Ontario has had some hits and misses when it comes to logos and what-not. The original Government of Ontario trillium logo by Norman Hathaway (when he was at Hathaway Templeton) in 1964 is considered a classic of the iconic logo era.ontario-trillium-logoThat logo was replaced in 2006 with this logo, at a reported cost of $219,000, and widely derided as three blokes relaxing in a hot tub.onatrio-logoLook again. They’re there and once you see them, you can’t unsee them. Ah yes, our old design nemesis, pareidolia.