The Designer Lounge

A library of from-the-trenches features on designing logos, business advice, opinions, how to deal with your clients and some battle-tested design tips and tricks from our design shop. Free downloads and business templates you can use in your day-to-day.

Relaunch of Logopalooza Vol. 3

It’s been a long time coming but we’ve finally got around to relaunching Logopalooza – our digital magazine celebrating the art of brand and logo design. Download your free copy here & let’s see where it goes.


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Logo design & supplying fonts to clients

We’re often asked by clients if we can supply them with fonts – either the typefaces used in logos or as complimentary fonts for brand collateral like business cards & brochures. Here’s why it doesn’t matter in logo design and we usually can’t do that for other things.


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Logo Design Road Maps

A complete soups-to-nuts logo design how-to from our archives. Everything you need to know about starting and finishing a logo design project – from selecting the type of logo for your market, to selecting typography, colors & taglines, it’s all here.


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Your logo on a transparent background

Having your logo sit on a website colored background (or a photograph) is relatively easy, as long as you have access to the correct formats. Why trying to remove backgrounds from JPGs leads to lousy results and why you should always start with vector versions of your design.


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The Logo Studio

The Logo Studio, an upcoming pet project, will be a designer-centric site that will take you behind the scenes and offer up design, business and marketing tips. And like any project from our shop, this one needed a story-telling logo. This is that story.


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Logos & the psychology of color

Part 2: In this second installment of our our crash course in picking the best logo colors, we take a look at the psychology of color, what they mean and how to build your brand around the right one. We also delve into color pairing with various combinations based on solid color theory.


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The Logo! Factor is the official design blog of The Logo Factory, offering features for business owners and designers alike. To receive notifications of new releases, subscribe to our Design Dispatches mailing list.

The Factor! Design Lounge

Articles, features and downloads of particular interest to designers, or written from a designer point-of-view. Some are direct links to general content. Others, designer-centric material that’s only available from this page. For another eclectic mix of features that might be of interest, check out Opinions & Ramblings. See here for a series of design tutorials and self help pages.

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“It’s been a long time coming but we’ve finally got around to relaunching Logopalooza – our digital magazine celebrating the art of brand and logo design. Download your free copy here & let’s see where it goes…”

Download Logopalooza

Free digital magazine about logos

“A complete soups-to-nuts logo design how-to from our archives. Everything you need to know about starting and finishing a logo design project – from selecting the type of logo for your market, to selecting typography, colors & taglines, it’s all here…”

Logo Design Roadmaps

Building a logo: step-by-step

“Tragedy of the Commons is an economic theory that describes doing something that initially seems to your own benefit, that messes it up for everybody else, before eventually screwing it up for you too…”

Spec Work

The snake that eats its own tail

Logopalooza!

A free digital magazine on logos & design

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