the-logo-factory-3d-squares

An alternate Universe version of The Logo Factory “house.”

Well, we almost did it. Changed our logo that is. While we often preach that changing your established logo can be a risky proposition, and one not to be taken lightly, we came pretty close to changing our ‘house’ logo (used since 1995) to a more modern, sleeker, factory. When we commissioned 3D artists to develop a virtual house, one of the original proposals was that we change the TLF house to a more realistic ‘factory’.

Here’s how the thinking went:

The-Logo-Factory-3D-roughs
Pretty nifty concepts to be sure. We even tossed it around – before deciding that our goofy little logo was a very established part of our ‘brand’ and that by changing it to a more realistic version we were committing a cardinal sin – becoming just like everybody else. The realistic approach was tossed, and a 3D version was created that was closer to the original design – goofy perspective and all (for more on how on the back story that resulted in our TLF ‘house,’ read the story here.)

Anyhoo, here it is in all its glory..
the-logo-factory-3d-purple-tealSweet, huh? While the animated version of this 3D house requires a rather hefty download time (and as such is practical for video/CD/DVD presentations) we’ve also developed a ‘Flash Friendly’ 3D logo design that’s much less of a bandwidth hog. 3D logos and renders are nifty and all, you have to ask yourself if the expense is worth it. In terms of visual eye-candy, if you’re looking to plaster your logo onto desktops, or are looking for a more ‘snazzy’ version to beef up a presentation folder or brochure design, 3D may certainly be the way to go. In other applications – basic stationery (and other office nick-knacks like fax cover sheets, checks, etc) 3D is probably not appropriate as the limited resolution will not permit the detail required.

the-logo-factory-3d-purple-teal-sideIn terms of animations keep in mind that because it is a frame-by-frame 3D animation (as opposed to object ‘tweening’) the file sizes (and resultant download times) are significantly larger, even in the very lossy GIF format.

As it is, you may have to make some design sacrifices dues to the limitations of the medium.