We’ve often described a logo as the ‘spark plug’ of a company brand (in fact, it’s the theme of our upcoming site The Logo Factor). Accordingly, logo designers often need to be mechanics of that logo, tinkering in the background with the technical aspects of making if work in a wide range of media applications. In this tutorial library, you’ll find all sorts of technical information on file formats, reproduction issues and how to insure your snazzy design is capable of working the way you’d planned it. We’ll add tutorials as issues and ideas pop up in our daily activities at the studio.
We take a look at some bad logo format setups and discuss why they can be costly once released into ‘the wild’. Read Broken logo. Bad formats.
A vector version of any logo is pretty well a prerequisite for any serious branding efforts. Here’s the skinny on the advantages and applications of vector based logos.
While you’ll certainly need a series of raster images to use any logo on the website and similar applications, these formats have some serious usage limitations. Here’s everything you needed to know about pixel based logos.
Logo design formats explained. Video graphically illustrates the advantages of vector-based artwork over its pixel-based (raster) based counterpart and illustrates why you should (almost) never design a logo in Photoshop.