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The Logo Factory - stationery design examples. Letterheads, business cards and envelopes.
What better way to promote your new logo than a killer set of stationery – business cards, letterheads and envelopes? Even in this electronic age, your stationery and letterhead design remains the primary method through which your market will get to know your new company image and brand.
All new business logos will invariably will be reproduced on all manner of material, items and media, particularly true of your letterhead, envelopes and business cards. They are your company’s foot soldiers – promoting your business, service or product as they make their way around from one pair of eyes to the next. And in an ever-competitive world, you better make sure that your business card, or letterhead, grabs the attention of your desired audience before your competition. Here's some examples of stationery design that our designers have developed for our clients.
Next: Stationery Design Examples #1
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Once you've finished your stationery design project, it 's now on to getting your letterhead, business card and envelope printed. Many of you will choose to work directly with a local printer - especially if you're a 'do it yourself 'er, but may be new to working with offset printers and some of the industry jargon involved. Here's a few pointers on working with your printer with a spot color stationery printing project, and how to help insure there's no surprises when your new letterheads, business cards and/or brochure are delivered.
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From a design perspective, stationery artwork that bleeds can be visually appealing, but can add dramatically to the cost of printing. When any artwork is placed on a printed piece, and the artwork is located on the absolute edge of the paper, it is said to 'bleed', referring to the artwork 'bleeding' off the edges of the page. In order to get images, colour fields or artwork to place to 'bleed', we have to print the artwork on paper that is slightly larger than the desired size and then trim it back. This can add cost to a printing job. In terms of stationery design, this can be important as many desktop printers cannot print 'bleeds' but rather need to place a margin (sometimes as large as 1/2" around the artwork). |
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If your stationery material has been designed as spot color material, it is critical that BEFORE printing you ALWAYS check your colors with a Pantone Color Swatch Book as this is the only way to insure that the colors contained in your stationery will print as you planned. This is the 'industry standard' for matching colors so if your printer tells you that they don't have one, select another printer. Fast. |
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Always ask for a 'press proof' of your stationery job. While it's sometimes difficult to get a color proof that's completely accurate when using spot colors (most proofing systems are set up for CMYK and 4 colour process) it will give you a rough idea, and will also allow you to check for typos and spelling errors before it's too late. |
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If you're printing your stationery on a combination of coated (glossy) and uncoated (matte) papers - typical with 'glossy' business cards and letterheads - keep in mind that the Coated and Uncoated surfaces may shift the colors and the colors may not match exactly across your stationery. Your printer can adjust for this by using different color inks for each part of your print job, but this may increase the price of the print run. |
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Colors may not match exactly if you attempt to print spot color artwork as a CMYK (four color process) job. Many printers will simply change the colors to CMYK in your original files - this is haphazard at best. There's a Pantone Spot to Process Formula book that allows you to choose CMKY equivalents to your spot colors. Use that beforehand, or ask an experienced designer to do it for you. Keep in mind that certain spot colors do not convert exactly. Also, if your printer is using a 'gang run' - grouping your letterheads and business cards with a number of other pieces on a large sheet - expect varying colors from run to run. This type of printing is designed to be cheap, not precise, and you're not paying for exacting color standards. Be realistic in your expectations. |
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Your printer can change spot colors on the press easily, regardless of what is 'tagged' in your digital file. The PMS number has no effect on the ink used - it is simply a notation to indicate to your printer what color SHOULD be used. They can set up the press substituting any colored inks for the ones originally proposed. Check the swatch book beforehand. |
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If you're printing a 4 color process project, and are also using Pixel based images, insure that the digital files you're supplying your printer are in high enough resolution. While some services will accept images as low as 150 DPI, it's recommended that your digital files are no lower than 266 DPI (300 DPI and higher for high-quality glossy reproduction). If your images are in a low or even medium resolution, you run the risk of ending up with 'blurry' images in your printed piece. |
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Copyright 2007 - The Logo Factory®. All rights reserved.
The stationery design examples shown in our graphic design portfolio are the property of the respective copyright and/or trademark holders. Used by permission. All other rights reserved.
See our Classic Logos for older (1996 - 2002) examples. |
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| Yes! The Logo Factory designed the logos featured in our stationery design examples.View more in our Logo Design Gallery. |
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| Need a logo cleanup? Our logo repair service can help. Turn that fuzzy old artwork into a flawless new version. ALL necessary formats |
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| Served fresh daily. Featured as part of our blog, The Daily Logo features a sampling of our latest design projects. |
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