New Planet of the Apes, Fantastic Beasts & Doctor Strange logos, one of these logos is (very much) like the other one, T-Mobile would like your magenta, the marketing of pot and more.
It’s been a while since we did a Snippets post – our on-again, off again series of logo design news (and anything we can “seven degrees of separation” crowbar into news about logos)- but now that we’ve more-or-less completed our site move, now’s as good a time as any to relaunch. So without further adieu, let’s do just that.
Reporter mistakes Star Wars logo for al-Qaeda symbol.
From the One Of These Things Is Very Like The Other Thing Department: Jota Abril, a Spanish news presenter had to apologize after mistakenly suggesting a Rebel Alliance logo from the Star Wars films somehow denotes support for the terrorist group al-Qaeda. The misplaced logo came up on the screen behind the newscaster as he presented a story about the French missile strikes against Raqqa in Syria that occurred following the horrendous terrorist attacks in Paris just over a week ago. If that wasn’t weird enough, the story of how the logo (probably) appeared on the newscast in the first place is even more remarkable. Turns out someone (probably) Googled for an al-Qaeda symbol and where they (probably) ended up was on the Facebook page of a Puerto-Rico based recording label of some sort called Alqaedas Inc (no, not kidding – while their website has vanished, the FB page is still up at time of writing.) On that page is the “company” logo and banner which (for the time being anyway) looks like this:The logo and typography from happens to be the exact same as the symbol over which Abril found himself at the receiving end of a lot of Twitter mockery and abuse. Ahm, yeah. Let’s take this opportunity to hand out some quick, but helpful, branding tips:
1) Do not name your startup anything that sounds even vaguely familiar to a terrorist organization (and if you’ve called your company ISIS or Alqaeda anything, it’s probably time to change,) and
2) do not use anything from the Star Wars franchises as your logo, because you’re facing the wrath of an awful lot of lawyers who’re just sitting around waiting for someone like you to cross their path. You’re welcome.
[Via: The Telegraph]
Designer of Ghostbusters logo dies at 70.
Graphic designer, former National Lampoon art director and film producer Michael C. Gross, the guy who designed the ubiquitous logo for the 1984 movie Ghostbusters, died on Monday at his home in Oceanside, Calif. He was 70. The Ghostbusters logo, a ghostly white figure emerging from the red universal “No” symbol, was designed for a teaser poster when the studio hadn’t yet secured the rights to the name. Gross, an art director and associate producer on the film, worked with another designer – Brent Boates – to create an image that could portray the concept behind the movie without actually using the name. That logo went on to be one of the most famous (and imitated) movie logos of all time and a part of popular culture for decades. Gross also produced the animated movie Heavy Metal (based on the now-defunct publication of the same name.) He also designed the Wally World moose for the film National Lampoon’s Vacation. RIP.
[Via The New York Times]
New Planet of the Apes logo released.
Just starting to do the rounds – this new logo from the upcoming War for the Planet of the Apes, the third in the rebooted franchise. Not even scheduled for release until July of 2017, the logo comes out simultaneously with the news there’s some sort of Apes announcement, slated to air during Sunday’s Walking Dead. Guess the hype machine is starting to rev up, but there’s not much to say about the new design – it’s pretty faithful to the logos of its predecessors, who in turn remained pretty faithful to the original series, starring the late Charlton Heston, from the 1960s. This wallpaper – which contains one massive spoiler if you haven’t seen the movie – is a contemporary version of that logo: But even that is an adapted and slightly modernized version. For the really real original, we have to go way back to the 1968 “coming soon” and movie marquee posters for Planet of the Apes. So let’s do just that: Not exactly the same – the new logos have been tweaked ever-so-slightly – but they certainly share a lot of design DNA and points back to its classic sci-fi roots.
[Via Two Nerds Talking]
Speaking about movie logos..
Here’s a few you may or may not be familiar with. First we got the logo for Dr. Strange, starring Benedict Cumberbatch and currently filming in Nepal.
We’re a little bit late to the party on this one (it was released back in the summer) but here’s what the logo for the upcoming Warner Brothers adaption of Suicide Squad. Earlier leaks and rumors had the same logo as the comic books, but apparently the movie logo will depart from that.A new logo for Fantastic Beasts (and where to find them,) the upcoming movie from J.K. Rowling‘s apparently never-ending Harry Potter franchise. Designed by Emily Oberman of Pentagram:
T-Mobile wants your magentaz (again.)
A couple of years back, we told you about T-Mobile – a cellphone company owned by communication giant Deutsche Telekom (DT) – laying trademark claim to magenta. Well, here’s how this plays out. A small start-up company out of the UK called Oxy found themselves served with a lawsuit threat from T-mobile after it tried to register a trademark on its logo. Grounds? Magenta, just like we told you. The company is planning to sell smartwatches so not even in the same market, but T-Mobile is claiming people might get confused because magenta (to get pedantic the exact color that T-Mobile is claiming property rights to is [RGB 188, 64, 119] and the color the Oxy people were trying to use is [RGB 233, 30, 99] so not that magenta but whatever.) T-Mobile has already duked it out with an AT&T subsidiary over magenta (T-Mobile won) so rather than fight, the small startup decided to switch to a yellow color. This is not an example of corporate bullying at all (our lawyers suggested we add that part.)
[Via Android Police]
Pot chic. Snoops and the branding of weed.
Speaking of Pentagram (yes we were – they designed the Harry Potter logo upstairs) they’ve also been tasked with the branding of pot, marijuana, ganga, herb or whatever name you’re comfortable with. More specifically, a brand (and logo) for Snoop Dogg (the rapper guy) and his line of Leafs by Snoop marijuana, flavored edibles & accessories. Wonky grammar aside, the logo is made up of (quelle surprise) a pot leaf done up in metallic angular goodness (looks sorta reminiscent of the Canadian Maple Lead in general, the Canada 150th logo in specific.) The packaging design of the various flavors is nicely done too:
Apparently there are some pretty stringent rules to the branding of this stuff – as pot is a controlled substance, packaging must be opaque, resealable, and child-proof (nor can edibles be called “candy”) and THC content must be clearly labeled. As of now, Leafs by Snoop are only available in Colorado (for reasons that are obvious.)
[Via Leafs by Snoop]