snippets-2014-in-review-one

In this, the first of our year end wrap-ups, we revisit some of our more interesting design and logo Tweets from 2014..

As 2014 winds down, we’re going to spend the next few days sending out the year with a bang, taking a look back at logo news, design and happenings around the shop (including moving our studio for the first time in 14 years.) Not surprisingly, we started the year with a graphic look at logo design contests (we found the statistics so surprising, we’d spin them off into some killer infographics come fall)


Any designer that specializes in logos will tell you there’s one that drives them completely, and utterly, around the bend every time they see it. Here’s mine:


Who doesn’t like a Batman logo anthology?


A worthy cause. Great band lineup. Awesome poster:


They say that content marketing is everything. Just make sure it’s your content. And if not, at least remove the references to where you pinched it from:


Ontario’s LCBO (Liquor Control Board of Ontario) – the government owned liquor store chain in Ontario – received a $500,000 brand facelift which involved removing some grapes and changing the font. Taxpayers were not amused. Neither were the wine guys:


In a year of notable rebrands and redesigns, recruiting company Monster‘s new logo stood out as one of the head-scratchers:


With many consumers eschewing logo placement, corporate giants take it where they can find it. Shell found a friendly reception with Lego. Greenpeace were not amused:


Adaptable and flexible logos remained in vogue. None illustrated that better perhaps than the new design for the Philadelphia Museum of Art:


Phallic logos are often in the eye of the beholder. Some beholders saw a birth control device in electric car company Tesla‘s logo:


Speaking of sexy-time logos, the Airbnb rollout caused quite a stir and people saw all sorts of genitalia in the paper-clippy design:


Others saw startling similarities with other logos:


The company tried, with little success in quelling the noise, to explain what it all meant:


Others asked the world to reimagine the design with even more emphasis on sexy bits:


After spending 14 years at the same location, we moved our studio mid-summer. Not much of a move really – only one unit west – but we took the opportunity to cull detritus collected over the years. Almost every version of Apple hardware that had been released over the past ten years or so headed to the dump:


The old TLF house and loveletter logo – a vinyl fixture on our studio door for years – had to go. True story: we were working on a logo, web and animation project for a Texas based oil technology company. The head of marketing had flown up to meet with our team, and mid-day we had gone to a local for lunch. We still had staff on site, but they were upstairs, and at some point someone walked past our studio, peeked in through the (then) clear door and viewed our client’s satchel on a front office chair. They snuck in and pinched the bag which contained our client’s laptop, passport, cash and assorted business papers. After that monumental embarrassment (we did keep the gig though) we decided that we needed to a) cover the glass door with opaque vinyl and b) keep it locked to avoid future incidents. Thus the sticky plastic we had to spend an afternoon scraping off:


The race to the bottom continued:


Another so-so rebrand, this time by Foursquare:


Really great cause. Really creepy logo:
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Gig platform Fiverr decides to tick off every designer on the Internet:


No year is complete without a logo that looks like a penis. 2014 was no different:


Milton Glaser – the iconic designer behind the I Love New York logo and campaign – designed a new logo to portray global warming. I’m a fan of Glaser’s work and all, but quite frankly, this one is kinda sucky:


Just in time for September 11 memorial services, the new World Trade Center logo was announced. It received generally positive reviews for the visual, but the complex metaphorical and symbolic back-story were viewed as overwrought by many:


Another great cause. Another truly dreadful logo. One of the worst I’ve seen (though after careful introspection, this AIDS Hip Hop benefit from 2008 remains my personal selection for “worst logo evah”)


The day that UK bakery chain Greggs‘ logo was hacked on Google. And the internet went wild:


Logo tattoo on a face. There’s always one:


Battling blue jay logos were a thing:


Design contests continue to tick designers and artists off. Alberta tried one for their license plates but the inevitable backlash prompted its cancellation:


We discovered that for several years, The GDC (Graphic Designers of Canada) organization had listed The Logo Factory as a design contest company (along with 99designs, Crowdspring, Design Crowd, et al) on the GDC website which – all things considered – was ironic and dumb.


Which might have led to this “if you can’t beat ’em” epiphany, if they didn’t remove the mention PDQ (which, to their credit, they did.)


Rumors of a new MLS (Major League Soccer) logo started in August


Cranky old UK rockers Genesis teased, then released, their new logo. Hoh boy. The face shadow is clever and all, but…


The Hockey News had a poll for the best NHL team logo:


One of my fave all time movies – Phantom of the Paradise – celebrated its 40th. That movie featured Death Records, one of my fave faux logos. Which prompted a movie logo quiz:


Hershey announced a new logo for their Kiss chocolate candies. Certain similarities were noticed, and the internet went mad..


And with that, we wrap up the first half of our 2014 Twitter Cornucopia. Tune in tomorrow for the balance (or, you can rummage through our Twitter feed for yourself.)

Our Snippets are a semi-regular feature of The Logo! Factor blog that features newsy nuggets, pearls of wisdom and snarky asides pulled from Twitter, Facebook, the news and wherever else we can find ’em. We keep promising that this will be a regular thing, but it never seems to work out that way.