Two color iconic brand identity for a software company
Before “flat design” became a design trend it was gel effects, spurred on by Apple, with a lot of technology companies following suit. An example of abstract gel design in logos, using the company initials as a base.
Two color typographic approach for a creative services firm
Brand identity development for design & production studio. The logo is designed to be used in various configurations: complete, as text only & as a standalone abstract symbol consisting of the studio’s initial letter.
Two color iconic brand identity focuses on first letter of the company name
Logo design for a construction & contracting company. Stationery design also shown. Client wanted to portray that they planned major construction projects, so we took a blueprint approach. That’s what the lines are, in case you were wondering.
Solid (not exactly) brand for a Toronto-based finance company
Brand identity and logo design project for ICE – an international debt recovery and finance company HQ’d in Toronto. Main focus is the letter group that make up the company acronym. Project also included stationery design and some nifty 3D modelling and renders.
Shield brand features letter forms and a maple leaf
Logo design for a Toronto-based exotic car automotive rental agency offering test drives with Lamborghini, Aston Martin, Porsche, Bentley, Tesla and more. The acronym GTA stands for Greater Toronto Area, and is far too long to be used without reducing to its initials. Also filed under transportation samples.
Full color logo design project for an alternative music dance club, lounge and daytime bar. This logo doesn’t refer to the club by name, using only the opening letter of its name, book-ended by abstract wings. Great for an icon. Name recognition? Not so much. But it is trendy.