Brand identity utilizing a fictional character leads to a fun logo
Logo design for The Cheese Steak Connection, a restaurant in Colorado. The featured character graphic was built from an elaborate back story dreamed up by the founders. Adding a human figure into a logo can be problematic, but we think we pulled this one off nicely. Filed under linear.
Full color industrial mechanic cuts an imposing figure
Redesign of an internal sub-brand to market our logo repair services under. The Logo Mechanics logo and character has been with us since 1999 but despite a few tweaks here and there, it remains a solid design. This mark was the subject of a blog post on Brand Theft Logo.
Sophisticated and linear brand identity has the figures to prove it
Logo and identity design for an all-woman interior design and contracting services firm. The silhouette-themed proposals shown here were ultimately rejected for a more traditional, less creative, text based logo.
Full color brand identity for an industrial services company
Logo design and animation project for an air conditioning & electrical contractor. The logo is fashioned after a service tech with wrench & toolbox and for the animation, we made the little figure run. Featured here in GIF format.