Using the first initial in a company name as part of a logo is a pretty standard approach to brand development but the letter ‘Z’ is a different beast. While it’s graphically a very powerful letter, using it solo runs the risk of a logo that looks like a super villain from a James Bond movie or science fiction flick (think Zardoz from the movie of the same name or Zorg from The Fifth Element.) To avoid this connotation with the Zeltone brand project, we developed a simple brand “cube” that consists of three basic elements and makes use of negative space to complete one of the ‘Z’s. Here’s the starting point:
Here’s how the cube looked once we split it up.
These little graphic elements could be added as design accents to various branded marketing material, and even as watermarks on letterheads and business cards. The design works pretty well in terms of applying it to social media applications. Because the logo is set-up as distinct elements, we can break it apart into three distinct configurations.
Type Of Project:
Iconic logo design for a commercial and industrial cleaning supply company. Project recently updated with registered trademark symbol addition.
Letterhead design features bleed printing (in two color) with brand elements as a watermark.
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