Wild Hog Foods Group pig logo

Project notes:

Adding an animal mascot or cartoon character to a food or restaurant logo always presents a quandary. If the designer is not extremely careful it might appear that the animal is a) eating or cooking itself or a relative, b) happy at being presented as a food dish, or c) promoting its own demise. Maybe even a combination of all three. It’s best that the animal featured remain passively uninvolved, and worked into the design as a visual spokesperson.

A virtual spokespig?

In the case of the Wild Hogs pig logo, we created a nifty little mascot that simply gives a thumbs (hooves?) up to the company image. By developing animal logos and characters of this nature, we can also incorporate him (her?) in various environments and situations for a wide variety of marketing & advertising opportunities.

Cartoon logos are still serious business.

Even though cartoon logos are whimsical or humorous, they still have to work from a technical point of view. This project required to the creation of black and white versions – both halftone and monochromatic – for use when color was not available, and where screens not practical (think die-cut vinyl for example.)

Wild Hog Foods

Type Of Project:

Mascot development & logo design

Project Description:

This little piggy went to market, this little piggy stayed at home. This little piggy had roast beef, this little piggy had none. And this little piggy had a pretty cool logo designed around him. A full-color mascot treatment for a food manufacturer and distributor specializing in BBQ pork products.

Type Of Logo:

Graphic (linear.)
See types of logos for details.

Wild Hog Foods black and white logo
© Copyright

All company logos and related artwork presented in our galleries are not for sale or license. Unless specifically noted, ALL logos & artwork are proprietary, subject to copyright/trademark and used here as logo design examples by permission from IP holder. See here for more on site copyright.

Design Services

Find out more about our design services.

Questions?

Check out our FAQ for answers to the most common.

Order Online Now!

Submit your new design project.