A giant eyeball.
Most of the design work you’ll see in our logo design galleries were ordered online and accordingly, we often never meet our clients face-to-face, but rely on online communication – e-mail, phone and our Factory Floor client area. Thought it would be interesting to show you how a client’s submitted creative brief is translated by our designers into nifty visuals.The online brief for this particular project went something like this..
“Capture the “wide-eyed wonder” that a twelve year old boy experienced the very first time he saw an amazing visual effect in a movie. The logo should indicate creativity, edginess, and innovation, without being too slick or “cold”. It should not be too childlike either. Our target audience is 12 to 24 year olds (primarily males.) Young people grow up fast today, so we want to help them rediscover the imagination they had when they were younger, but do it in a way that is still “cool”. I like the incorporation of a boy’s image and the dreaminess of the “Dreamworks SKG” logo, but it is a little too childlike. The logo should be able catch the attention and interest of those growing up with MTV. The logo should be able to support some basic animation, as it will be incorporated into our video production intros.
Wonder strives to create interesting and innovative short films, music videos, documentaries, and online computer animation for teens and young adults. We are not afraid of pushing the envelope. We do not underestimate our audience. Teens and young adults are more sophisticated and knowledgeable than those in the previous generations, so we want to produce material that they find interesting and thought provoking, while still being entertaining”.
“Most important note – MUST have a “wow” factor!”Wide Eyed Wonder Productions
Mission accomplished? We think so.
Wide Eyed Wonder Productions
Type Of Project:
Logo for a film production and distribution company specializing in independent movies and music videos. Design utilizes a giant eyeball to capture the “wide-eyed wonder of a child.” Just like the client ordered.
The design was always meant to be color agnostic – not bound to any one color scheme.