In initial consultations for this project, the client offered several obvious conceptualizations – film cans, film reels and either a film projector or camera. All fairly serviceable one supposes, but as the client wanted a mark that was “memorable”, our designers convinced Limelight that a different approach was needed. Film cans and reels, projectors and cameras have been done to death (at the time, even we were using film cans and reels throughout our site to represent flash animation.) Using a ’round table’ brain storm, our team tossed around various iconic angles on video (all of them fairly cliche) until someone came up with the idea – a literal graphic translation of ‘Limelight”. In other words, a lime, bathed in light, illustrated in a way that was indicative of a film set or stage.
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Limelight Video Services
Type Of Project:
Logo development for a video production and media company. Rather than use the typical visual metaphors used for film and video companies, we designed this logo quite literally. A lime. Some light.
This logo was designed to be used in full color reproduction and spot color printing. There is a slight, and predictable, shift in colors because of the different color spaces. As a rule of thumb, full color logos cannot be accurately reproduced as spot colors, but in the case of Limelight, the shift wasn’t drastic.
One color reproduction.
While it’s not as much of a deal-breaker as it used, to be, an effective logo should be able to work in one color too. Not necessarily as a black and white halftone as shown, but certainly as in monochrome – below in green.