The client was looking for “something fun, sexy, sharp but not cartoonish.“ The brand was to portray a ‘professional image’ not ‘a mom and pop type of store’. The tonal split in the central figure spelled out tanning in the clearest, most literal way possible, and the surfboard (with accurately rendered flourishes) clinched the rest of the theme.
Not a bad way to represent your salon tanning services.
Originally published on The Daily Logo: September 22, 2006.
Surf City Tan
Type Of Project:
A surfboard and a literal interpretation of tanning make up this logo for an upscale salon with planned demographic of the 18-35 market, but room for “middle-age tanners as well.” Nice little design for a summer’s day inspiration.