Coveys Sports Grill logo

Project notes.

The branding direction of any restaurant or bar is generally dictated by a mix of economic factors (does the restaurant want to market itself as upscale cuisine or economical fast food?), cultural factors (is the restaurant to specialize in ethnic fare? – Indian, Chinese or Mexican to name a few) and any market segment that the restaurant is to appeal to (is the restaurant to be a trendy eatery or a party-hardy sports bar and grill.) To that end, preliminary design concepts for Covey’s mixed elements of neighborhood bars and sports logos.

Sports bar & grill preliminary designs

The finalized logo is a hybrid of both (the stripes are meant to be reflective of a referee’s striped sweater.)

Bar and grill logo finals

Coveys Sports Grill

Type Of Project:

Brand development

Project Description:

Logo design project for an an upscale sports bar & grill in Tracy, California. Also shown – branded stationery design.

Type Of Logo:

Typographic. See types of logos for details.

Stationery design.

When designing stationery, we’ve always found that the business cards are the ‘tail that wags the dog’ – it’s the layout of the business card that drives the overall design of the the stationery package. Accordingly, we generally give clients a range of cards to choose from before moving on to letterhead and envelope design. Below are some of the options presented to the client.

Sports bar business card design
Sports bar business card design
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