Though the products were actually manufactured in California, this project obviously required a German flavor. We worked with Germanic fonts (called Maximilian Gotisch and Breitkopf Fraktur, they even sounded German) and of course, the colors of the German flag.
This design consists of full color artwork – sometimes problematic when it comes to reproduction – so we also created black and white assets, linear and spot color versions for time when full color reproduction was not available or cost prohibitive.
Type Of Project:
Brand development for a food services company specializing in German food products. The design was to serve as the company’s main brand, as well as the marketing ‘bug’ on all food packaging.