It’s often useful to plan you brand creation as it relates to your company’s future and whatever evolution that could be in store. When we developed this illustrative design, Reality Artisans were focused on developing software for the Macintosh platform, but wanted a brand that could be adapted if they evolved to something else. The principals didn’t want to pigeon hole their logo with a ‘typical’ hi-tech treatment featuring computers and (then popular) globes and swooshes.
The main concept behind the logo was that of creating “something (anything) tangible from nothing or intangibles.” The client was quite enamored with The Logo Factory ‘Lego people’ that populated our old site, so we worked up a few ideas based loosely on that concept.
Originally published on The Daily Logo: November 21, 2004.
Type Of Project:
Logo for a Macintosh specific software developer. The client viewed software development as an art itself and wanted that theme incorporated into the design. They also wanted a fairly realistic approach, but we went with a more cartoonish take, based loosely on toy figurines that lay around the studio.
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