Humdinger Kettle Korn is a family owned and operated company selling freshly popped popcorn products and snack foods at farmers markets, street fairs, concerts, parades, etc. Humdinger (meaning ‘extraordinary or remarkable’) wanted a cartoon logo – a crow (as in something to crow about) to be featured in their new logo, and approached our studio based on some of the character brands featured in our logo design gallery. Our designers were given free reign, except the crow had to be ‘fun’ and ‘original’ to go along with the company philosophy. The company also suggested colors. The logo was also designed in two versions – a package version (shown) and a more horizontal version, used for signage. We also produced a wide range of marketing artwork featuring the character. Here’s the stickers:
“Extraordinary or remarkable.”
The client needed a logo that would help their unorthodox name stick with customers (according to the American Heritage Dictionary Humdinger is a noun that refers to someone who is “extraordinary or remarkable”.) The company’s tagline – “Something to crow about!” needed a spokesperson (spokescrow?) to be quoted.
Humdinger had been using a nondescript clip art crow in initial marketing efforts, and also toted around a metal sculpture of a crow (nicknamed Humdinger) for use in their displays. After do-it-yourself efforts of creating a graphic representation of the sculpture hadn’t produced any usable results, we were brought in to help. We created a cartoon version of a crow as well as typography that could ’stand alone’ when required. We also set up various themed versions of the crow for holiday marketing, as well as for use in various marketing and advertising applications. Here’s a few examples of that:
Humdinger Kettle Korn
Type Of Project:
Mascot character development & logo design
Cartoon character logo for company that manufactures snack foods. One of a family of logos designed for the brand.