Sinister Muse Record Label logo

Client profile:

Sinister Muse Records, an independent record label based in Chicago, Illinois whose stated goal is “to create an atmosphere of mutual respect between the artist and the record company.”

The Muse

Some early logo concepts attempted to incorporate your typical Chicago skylines and what-not, but those ideas were discarded PDQ in favor of a character-driven motif – perhaps we could play off the ’sinister’ and ‘muse’ theme of the label’s name. After a few rounds of sketches, our designers came up with the featured figure that, despite the implied detail, is technically a fairly simple treatment using flat colors (as opposed to blends and gradients.) While certainly a little ‘risque’ for a traditional MOR brand, the sultry figure seemed perfect for a record company dealing with non-mainstream genres like the punk bands featured on the label. Here she is in all her glory:

Sinister Muse logo detail

The only point of contention through the project was the figure’s tattoo – the ‘dragon’ version featured here was discarded for a ’spider web’ for the finalized version. The color selection was designed to be almost ‘halloweenish’ and fits the ’sinister’ theme as originally tasked. Designing a logo around a character usually requires a designer who is fairly savvy at illustration, as well as knowledgeable at incorporating typography into the artwork to make a complete mark. Such logos have certain advantages, as the central character can be used in various situations and environments, lending itself to a variety of marketing possibilities.

Punk Band Logos

The punk scene

Oh yeah, almost forgot. Sinister Muse Records is the recording label for alternative punk bands Random 55 and Dead Town Revival and The Logo Factory designed their logos too (above.)

Sinister Muse

Type Of Project:

Logo design

Project Description:

Logo for Chicago-based independent record label. For this project, we ran with the label’s name – Sinister Muse – and created a sexy, and quite sinister, muse..

Type Of Logo:

Graphic (linear.)
See types of logos for details.

Sinister Muse Record Label logo
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All company logos and related artwork presented in our galleries are not for sale or license. Unless specifically noted, ALL logos & artwork are proprietary, subject to copyright/trademark and used here as logo design examples by permission from IP holder. See here for more on site copyright.

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