The only issue with the coloring on this logo might be how it would work in black and white or monochrome (one color versions are often required for coffee shops and restaurants for signage, light boxes and in this case – fabric awnings.) No biggie. Here’s what they looked like:
Type Of Project:
Logo project for an upscale sidewalk cafe and coffee shop. Rather than incorporating the usual coffee visual metaphors into the design – mugs, coffee beans, etc – we took a more interpretive approach. As you’re probably aware, “Sol” means sun, so we worked the hint of a midday sun into a typographic treatment.
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