Scuba logo Dive Caddy

Project notes.

We’ve completed many a scuba diving related logo in our day (the studio founder is an avid scuba diver himself) and they almost always incorporate a diver’s flag into the design (this shark logo is one of the exceptions.) The flag is a classic example of the universal recognition factor of symbols – there’s very few people who don’t know what the red color field with a white diagonal stripe represents. We could try to be unique and “different” – leave the flag off let’s say – but this icon is instantly recognized by divers and tells them that the product has something to do with their sport. Rather than flogging a dead horse, this is using an already established symbol to your marketing advantage.

Dive Caddy

Type Of Project:

Brand development

Project Description:

Logo design for a trademarked brand of scuba diver gear carry-on travel bags.

Type Of Logo:

Iconic. See types of logos for details.

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