Changing your logo isn’t a business decision to be taken lightly, especially if the mark has been around for a while and has established traction with your market, distributors, vendors and end users. But sometimes it’s time for a change – either to symbolize a fresh direction, or to replace aging brand marks that are starting to get long in the tooth. Louisville Ladder – a leading manufacturer of professional grade ladders and scaffolding – had been using the same logo, more or less, for almost sixty five years. They had decided on a rebrand. The question was – a slight tweak here and there, or a complete overhaul? We started with designs that didn’t stray too far from their original mark:
And a few more iterations.
At some point in the design process, it was decided to scrap any reference to the classic mark entirely and focus on a brand new logo. Our team created the icon you see here – a symbolic depiction of a collapsed ladder.
Related & Similar Design Projects
Type Of Project:
Rebrand project for Louisville Ladder involved designing a new logo to replace their aging mark. Also shown – letterhead and business card design with the new logo.
Naturally, a new logo means an entirely new take on branded business essentials. We started with letterheads.
Business cards too.
All logo samples and related artwork presented in our graphic design portfolio are not for sale or license. Unless specifically noted, ALL company logos shown are proprietary, subject to copyright/trademark and used here as examples by permission from IP holder. Want to work with our logo design studio on your brand? Submit your creative brief and we’ll do the rest.