Louisville Ladder redesign logo

Project notes.

Changing your logo isn’t a business decision to be taken lightly, especially if the mark has been around for a while and has established traction with your market, distributors, vendors and end users. But sometimes it’s time for a change – either to symbolize a fresh direction, or to replace aging brand marks that are starting to get long in the tooth. Louisville Ladder – a leading manufacturer of professional grade ladders and scaffolding – had been using the same logo, more or less, for almost sixty five years. They had decided on a rebrand. The question was – a slight tweak here and there, or a complete overhaul? We started with designs that didn’t stray too far from their original mark:

Lousiville Ladder logo alternative design

And a few more iterations.

Lousiville Ladder logo alternative

At some point in the design process, it was decided to scrap any reference to the classic mark entirely and focus on a brand new logo. Our team created the icon you see here – a symbolic depiction of a collapsed ladder.

Louisville Ladder

Type Of Project:

Logo design

Project Description:

Rebrand project for Louisville Ladder involved designing a new logo to replace their aging mark. Also shown – letterhead and business card design with the new logo.

Type Of Logo:

Iconic. See types of logos for details.

Stationery design.

Naturally, a new logo means an entirely new take on branded business essentials. We started with letterheads.

Lousiville Ladder letterhead with redesigned logo

Business cards too.

Lousiville Ladder business cards with redesigned logo
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