Realtors and real estate agents tend to market themselves under their own names – property sales can be personalized with a personal brand – and like to have their personality incorporated into their logos. Such was the project with Dave Elfassey Real Estate. The icon above is actually Dave’s initials worked into a cityscape with a house outline (he oversees both commercial and residential sales.) Don’t see the ‘D’ and the ‘E’? Let’s turn it sideways..
We didn’t want to overpower the subtlety of the icon with overstated typography, so a simple hyper-kerned strapline was added.
Dave Elfassey Real Estate
Type Of Project:
Brand development for a Toronto realtor
Logo design and icon development for Dave Elfassey Real Estate. Turning someone’s initials into a nifty little icon isn’t always easy, but when it comes together it’s rewarding for client and designer.
The advantage of these kind of icons is that they’re very flexible in the ways we can use them. We can utilize different configurations depending on the usage – lawn signs, key fobs, whatever.
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