The Steve Dahl show has been on the radio waves for over 30 years, and appeals to both men and women in the 25 to 54 age demographic. Steve wanted a logo that fit into his show’s format – funny, irreverent, thought provoking – while utilizing the show’s best selling feature. Namely, the star himself.
Using real people in logos.
Incorporating a character into a logo requires the skills of a seasoned designer. If the character sketch is not carefully executed, the design can look A) amateur and ‘goofy’ or B) the logo may not even look like the person meant to be pictured. The Logo Factory used client supplied photo reference to work up character sketches which were then turned into a vector format based logo suitable for all planned media – hats, cups, t-shirts, sweaters as well as the standard business essentials (business card, letterhead, etc.) Like all our projects, the logo needed to be set-up as various formats:
The logo designed in two configurations – with the imposing figure, and without.
During the design process, we presented several design themes and approaches. Proposals included Steve’s visage..
Steve Dahl Radio Show
Type Of Project:
Brand development for a radio talk and general entertainment show (WCKG 105.9 FM.) Project included illustrative and iconic approaches.
Business card designs.
Even famous radio show hosts need business cards. And so..
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