Radio Show Logo - Steve Dahl design

Project notes:

The Steve Dahl show has been on the radio waves for over 30 years, and appeals to both men and women in the 25 to 54 age demographic. Steve wanted a logo that fit into his show’s format – funny, irreverent, thought provoking – while utilizing the show’s best selling feature. Namely, the star himself.

Using real people in logos.

Incorporating a character into a logo requires the skills of a seasoned designer. If the character sketch is not carefully executed, the design can look A) amateur and ‘goofy’ or B) the logo may not even look like the person meant to be pictured. The Logo Factory used client supplied photo reference to work up character sketches which were then turned into a vector format based logo suitable for all planned media – hats, cups, t-shirts, sweaters as well as the standard business essentials (business card, letterhead, etc.) Like all our projects, the logo needed to be set-up as various formats:

Radio show logo in different files & formats

Logo variants.

The logo designed in two configurations – with the imposing figure, and without.

Radio Show logo icons

Earlier proposals.

During the design process, we presented several design themes and approaches. Proposals included Steve’s visage..

Radio Show logo variants
And proposals without:
Radio Show logo proposals no character

Steve Dahl Radio Show

Type Of Project:

Logo design

Project Description:

Brand development for a radio talk and general entertainment show (WCKG 105.9 FM.) Project included illustrative and iconic approaches.

Type Of Logo:

Illustrative. See types of logos for details.

Business card designs.

Even famous radio show hosts need business cards. And so..

Radio Show business card designs
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