Puff Nation clothing

Project notes.

The client always wanted a puffer fish as the main focus point of this project. In order to play up the ‘attitude’ angle of the brand, the fish was to be void of emotion or portrayed with a slight look of anger and/or unhappiness (“a pissed off expression.”) and in ‘puff mode’ ie: inflated. As the logo was to be reproduced on a variety of media and fabrics, it needed to be as graphic as possible. Color was kept to a minimum for further ease of recognition. The original logo featured a distressed font and tagline but in subsequent versions, once the brand was established, needed to stand on its own without them.

Puff Nation

Type Of Project:

Brand development

Project Description:

Logo design project for a clothing company and accessories label aimed at the hip-hop and skater markets.

Type Of Logo:

Iconic. See types of logos for details.

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All business logos and related artwork presented in our logo design gallery are not for sale or license. Unless specifically noted, ALL logos & artwork in our  design portfolio are proprietary, subject to copyright/trademark and used here as examples by permission from IP holder. See here for more on site copyright.

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