This logo was developed for a Swedish company that manufactures pens, professional writing instruments and other office and promotional products. Some of the original logo ideas revolved around fully-rendered ballpoint pens writing out the capital ‘B’ of the company name. These concepts were discarded in later stages for a simple mark built around a quill icon and script font. A product strapline was added, in a bold sans serif font, with the intention of making it adaptable for subsequent branding purposes. While the company’s main focus is the manufacture of writing instruments, future plans saw the design being adapted for other product lines. Swapping out the strapline can be accomplished easily without interfering with the main design elements.
Type Of Project:
Simple iconic design for a pen manufacturer and distributor features an iconic pen quill and script font work.