It was actually our designers who came up with the idea for a bee logo for the FreeBee pager brand icon. As part of a telecommunication marketing program, the logo was initially directed to be ‘hip’ and because most of the marketing for FreeBee was aimed at college and university students, a youth appeal was imperative.
Developing a brand character.
Approval on the bee theme (despite the logo idea’s humble origins) auto-decided the color scheme as well; naturally, any bee icon needs a nice yellow and black motif. As the logo needed to print on a wide range of media, including the actual pagers, our designers kept the character detail to the absolute minimum, while adding enough to keep the bee interesting and memorable.
Pictured below: FreeBee letterhead and business card (front/back) design.
Type Of Project:
One from the vaults. A logo design project from way back in 1998 for a telecom marketing company that gave free pagers to University and College students. Think “pagers” and you’ll understand why FreeBee are no longer operating. But while the company may “bee” gone now, the “buzz” of their logo lives on (groan.)
Many character logos start off as humble doodles and very rough sketches before being taken to render and digital. Here’s a scan of the actual job preliminaries from the dusty job folder for FreeBee.