Billed as a ‘soil conditioner solution’ Nu-Soil was created to ‘promote plant and root growth’ when used as ‘part of a gardening or lawn care program’. The logo was to be reproduced on the product bottle, packaging and on traditional branded business materials – business cards & letterhead design. When we were tasked to create a logo for this project, the only caveat was an easy one to follow – the artwork had to feature the color green. Fair enough. Green represents go, growth, new. What looks like an abstract icon, isn’t really that abstract after all. In fact, the design ended up illustrating exactly what the product does. The Nu-Soil mark is one of those projects that just ‘works’.
Type Of Project:
Brand development for a landscaping company and their lawn care & soil treatment product line.
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