This is an “oldie but goody” logo project from our archives – 2001 to be exact – but as the logo is still very much in use, still worthwhile adding to our portfolio. The primary icon features binary code in the network hubs, warped to fit around the globes and additional highlights. While these are a nice addition to the logo when reproduced in high resolution, they’re an unnecessary complication when the artwork is printed small, in low resolution or in a medium that doesn’t permit the number of colors or detail (embroidery for example.) To that end, we had to develop two file setups – the glam version seen here and a simpler configuration without the numbers and highlights. This flexibility is possible only with structured brand asset management.
The letterhead, business card and envelope are set up as two color spot for color accuracy (the red is very specific) and had to incorporate Microsoft logos in the layout. The letterheads and cards both feature bleed artwork and as such, have to be printed on over-sized stock and trimmed back.
Type Of Project:
Logo & identity development for a networking & IT specialist in Illinois. The design for FutureTech Networks holds a “kilroy was here” detail in the icon – a series of binary “1s” & “0s” to indicate network transmission of data.
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All logo samples and related artwork presented in our graphic design portfolio are not for sale or license. Unless specifically noted, ALL company logos shown are proprietary, subject to copyright/trademark and used here as examples by permission from IP holder. Want to work with our logo design studio on your brand? Submit your creative brief and we’ll do the rest.