The logo for More Than Coffee! was to portray the casual atmosphere of the establishment without creating the appearance of a “cut rate, order and dash” coffee bar or take out. The minimalist visual thematic is based on the shop’s trademark couches. The font is a custom foundry script, which has been turned into an outline font, distorted and hand-kerned to further develop the unique theme of the shop. This design was also the subject of a blog post that graphically illustrates some of the risks of logo design contests.
More Than Coffee! Lounge
Type Of Project:
Brand identity project for a dynamic coffee shop and lounge that also featured a deli counter and nightly entertainment. The More Than Coffee! Lounge wanted people to feel at home in their cafe. And what better way to show that than a logo featuring a big comfy couch.