More Than Coffee Lounge logo

Project notes:

The logo for More Than Coffee! was to portray the casual atmosphere of the establishment without creating the appearance of a “cut rate, order and dash” coffee bar or take out. The minimalist visual thematic is based on the shop’s trademark couches. The font is a custom foundry script, which has been turned into an outline font, distorted and hand-kerned to further develop the unique theme of the shop. This design was also the subject of a blog post that graphically illustrates some of the risks of logo design contests.

More Than Coffee! Lounge

Type Of Project:

Logo development

Project Description:

Brand identity project for a dynamic coffee shop and lounge that also featured a deli counter and nightly entertainment. The More Than Coffee! Lounge wanted people to feel at home in their cafe. And what better way to show that than a logo featuring a big comfy couch.

Type Of Logo:

Iconic. See types of logos for details.

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All company logos and related artwork presented in our galleries are not for sale or license. Unless specifically noted, ALL logos & artwork are proprietary, subject to copyright/trademark and used here as logo design examples by permission from IP holder. See here for more on site copyright.

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