The new logo features upgraded typography, a hand-drawn coffee mug icon, and some graphic accents, all of which are assembled on a shielded color field. The logo proper also features a drop shadow halo (which is removed for use on vans and other delivery vehicles.)
Before settling on the hand-drawn icon, our designers played around with several configurations of the same basic layout – text only and coffee bean versions shown.
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Type Of Project:
Redesign of a logo for Henderson Coffee, an Oklahoma-based premium coffee roaster that’s been around since 1944. Changing a logo is pretty serious business, so when it came to redesigning the new logo for Henderson, we gave a hat-tip to the original brand.
All logo samples and related artwork presented in our graphic design portfolio are not for sale or license. Unless specifically noted, ALL company logos shown are proprietary, subject to copyright/trademark and used here as examples by permission from IP holder. Want to work with our logo design studio on your brand? Submit your creative brief and we’ll do the rest.