Henderson Coffee logo redesign

Project notes:

The new logo features upgraded typography, a hand-drawn coffee mug icon, and some graphic accents, all of which are assembled on a shielded color field. The logo proper also features a drop shadow halo (which is removed for use on vans and other delivery vehicles.)

Alternative versions:

Before settling on the hand-drawn icon, our designers played around with several configurations of the same basic layout – text only and coffee bean versions shown.

Henerson Coffee alternative logo versions

Henderson Coffee

Type Of Project:


Project Description:

Redesign of a logo for Henderson Coffee, an Oklahoma-based premium coffee roaster that’s been around since 1944. Changing a logo is pretty serious business, so when it came to redesigning the new logo for Henderson, we gave a hat-tip to the original brand.

Type Of Logo:

Iconic. See types of logos for details.

Henerson Coffee full logo with drop shadow
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