Logo Mechanics

Project Notes:

Our original Logo Mechanics brand mark was designed late 1999, early 2000 (right around the time we coined the phrase “logo repair“) We’ve played around with the design several times since then but keeping most of the original theme and mechanic graphic intact. Well, it’s time for another change, mostly a minor tweak because the mechanic illustration is still pretty sweet and why fix what isn’t broken. As a point of interest, here’s what the original logo looks like (below.)

Original Logo Mechanic Design

The trouble with the logo has always been a weird aspect ratio that drove the design downwards and wasted space on either side of the mechanic. In order to bring the design into a more cohesive configuration, we’ve added a shield treatment which encapsulates the entire logo nicely. We also reverted the typographic back the original setup. As this logo is featured prominently on the cover of our Guide To Logo Formats, we’ve had to start redesign that too (cover shown.)

Logo Mechanics

Type Of Project:

Internal logo design & redesign

Project Description:

Reworking of an internal brand of The Logo Factory, originally designed to market our studio’s logo cleanup and repair services.

Type Of Logo:

Graphic (linear.) See types of logos for details.

New File Format Guide Cover
© Copyright

All logo samples and related artwork presented in our graphic design portfolio are not for sale or license. Unless specifically noted, ALL company logos shown are proprietary, subject to copyright/trademark and used here as examples by permission from IP holder. Want to work with our logo design studio on your brand? Submit your creative brief and we’ll do the rest.

The Logo Factory Design Studio

At our shop you’ll work with experienced graphic designers who love to create wonderful logos. They understand that a great brand mark is a vital part of your marketing engine and needs to encapsulate your company personality in a nano-second. Every project in the Factory is handled with that in mind – from initial concepts, through the revision process, to finalization and professional formats, The Logo Factory is capable of bringing your brand to life.

The Logo! Factor design blog

Our official blog is regularly updated with logo news, design tutorials, design advice and branding tips for startups and thoughts on logos. Check in once in a while or subscribe for the latest.

Everything you need to know about logos

From deciding if you actually need a logo in the first place, to deciding what type of design suits you best, to project tips and technical info, it's all here.

Get to know us better

Up-close and personal with the gang..

"Naturally, any project around our studio gets its own logo. Let's take a look at our favorite internal brands and some pet projects.." Our Brands

Walking the talk

“The small to medium sized business owner is spending their own money. They need to know how much that logo is going to run them, how much their stationery design costs or how long their brochure design is going to take...” Our Story

A history of The Logo Factory

"The first logo ever designed by The Logo Factory? That honor goes to the one created for the Burbank, California based Black Knight Drum Corp. This project led to the first online logo design studio." Our First Logo

The year was 1996..

Want to learn more about The Logo Factory? Find out what's happening at the shop with our latest news, announcements and updates.. Studio News

From our blog

Ready to discuss your new brand?

Don’t be shy, we can help! Call us Toll-Free at 1-866-891-9704
Contact Us