The client originally wanted to emphasize that their company was founded and staffed by women and figured one or two “sexy” female silhouettes would be helpful. We created the two characters shown here, combining them with bold typography as an offset. The silhouettes were discarded in later stages of the design process for a more traditional text only design, some of the preliminary concepts shown here.
Type Of Project:
Logo and identity design for an all-woman interior design and contracting firm. The proposals shown here were ultimately rejected for a more traditional text based logo.
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