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The Oxford Coalition
Type Of Project:
Brand development for a financial group
The Oxford Coalition is a group made up of elite financial and retirement plan experts. The logo was “to instill confidence in potential clients, the media and general public.” The design that could be easily reproduced on laminated membership cards. The brand was to convey loyalty, honor, trust, integrity and an institutional underpinning. To that end, we also used blue and grey, two stable and conservative colors, with blue being recognized as a color of trust.