Disconnecting icons & text
One of the most powerful advantages of an iconic logo is the ability to use the logo with, and without, the text portion, depending on the application required. The icon pictured above is actually just the icon portion of the mark. Full version pictured below:
Type Of Project:
A brutally simplistic text-based logo for a technology firm specializing in fiber optic cabling. This project became the poster child on making a case for simple logos.