It doesn’t happen often, but there are rare occasions when even the most veteran designer falls into a successful logo quite by accident. A case in point – the We Care Pharmacy logo. We started the project with the expected (and client requested) image – the time honored mortar and pestle, almost a prerequisite for a drug store logo. The imagery for health care and medical logos is quite consistent (the caduceus is another example of this) and despite desires to be ‘different’ and ‘unique,’ certain logo categories almost demand arguably clichéd approaches. We designed a nifty mortar and pestle and combined it with a font treatment that met the project mandate – easy to read, reproducible on signage, and large enough to be read by the elderly.
We took a very simple, bold approach and designed several variations based upon the same theme. The client liked the direction, and we even went as far as to mock up light boxes.
It wasn’t until we were discussing the week’s ongoing projects, did anyone at the shop realize that one of the versions resembled an apple, shaped like a heart. This one:
Now that worked. An apple (keeps the doctor away) and the heart imagery combined was perfect for a pharmacy, and did in fact, avoid the cliché mortar and pestle logo treatments so common in today’s drug store retail landscape.
We Care Pharmacy
Type Of Project:
Brand development for community focused pharmacy and drug store. The logo was primarily destined for shop signage and light boxes, so had to be simple. The design also needed to be bold and legible to cater to the pharmacy’s anticipated customer base.
Our designers quickly worked up some revisions in a dry brush technique, added appropriate typography and presented to the client (the colors would later be changed to blue and red.) They was a thrilled with the new direction as we were and this design has remained a favorite of visitors to our site. For years.