Liquor store logo - Kindred Spirits & Wine

Project Notes:

A fairly straightforward text treatment for a growing chain of wine & spirits outlets. The logo was to be featured heavily on outdoor back lit sign boxes and as such, needed to work on both white and black backgrounds. We tucked several liquor related items into the design – a wine glass & bottle in the large K and as letter replacements in wine and spirits. A secondary color of red is balanced by using it as a circular color field behind the ampersand.

Kindred Spirits & Wine logo. Liquor store signage

The logo was also iconized for embroidery on staff apparel using the stores’ initial K as a standalone element.

Liquor store logo turne into icons

Kindred Spirits & Wine

Type Of Project:

Brand development

Project Description:

Text based brand design for Kindred Spirits, a Connecticut based liquor retail outlet. The logo was to emphasize the stores’ wine sales but also reflect a healthy representation of popular spirit lines.

Type Of Logo:

Typographic. See types of logos for details.

Design Category

Restaurant, Food Service

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