A fairly straightforward text treatment for a growing chain of wine & spirits outlets. The logo was to be featured heavily on outdoor back lit sign boxes and as such, needed to work on both white and black backgrounds. We tucked several liquor related items into the design – a wine glass & bottle in the large K and as letter replacements in wine and spirits. A secondary color of red is balanced by using it as a circular color field behind the ampersand.
The logo was also iconized for embroidery on staff apparel using the stores’ initial K as a standalone element.
Kindred Spirits & Wine
Type Of Project:
Text based brand design for Kindred Spirits, a Connecticut based liquor retail outlet. The logo was to emphasize the stores’ wine sales but also reflect a healthy representation of popular spirit lines.
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