Breaking a few rules.
This real estate logo uses not one, but two visual cliches. The first is the lighthouse element, a favorite visual metaphor for lots of business types. Supposed to represent a ‘guiding light,’ lighthouse images are among the favorite representations used in logos for real estate companies and other financial companies, churches and community groups. In this incarnation, our designers employed a woodcut styling to give an arguably cliched visual a unique approach. The second is the perennial ‘swoosh’, long targeted by designers as an overdone and overused visual element, but in this particular instance the swoosh adds a nice underline to the company name and binds the logo together. This design illustrates that logo rules are meant to be broken.
North Coast Realty Group
Type Of Project:
Logo & stationery design
Brand development for an independent real estate agency.Two color design features a minimalist treatment of a lighthouse. Project folder also includes stationery design (below.)
(Above) A slight variant of the design, created during the project timeline. (Below) the stationery layouts featuring the logo.