Text only version:
It’s always advisable to have a typographic version of your logo that can be utilized when space, or technical requirements like color restrictions, demand it.
Like most illustrative character logos, the project for Kona required the development of the penguin character before the artwork could be turned into a vector-based design. Here’s some of the preliminary doodles and character studies done the old-fashioned way, by pen and pencil.
Related & Similar Design Projects
Type Of Project:
Brand & character development, logo design.
Brand development project for Kona Ice, a nationally franchised shaved ice retail service. Like all illustrative logos, this workup started with a series of character sketches and studies.
Once a character has been selected:
We can then render the pen & pencil illustration into vector-based art which can be cleaned up and colorized:
We can add typography and experiment with various palettes and setups
Kona Ice are famous for their clean, pleasant trucks and the logo is an integral part of their image:
Kona needed a logo variant for their trucks. Here’s a look at what we came up with for that: