Kainoa wanted The Logo Factory to design their new corporate image in a way that would appeal to the 18 – 49 demographic, while still maintaining a Hawaiian flair that reflected the firm’s roster of artists, local bands and performers. The logo was based very loosely on Hawaiian icons and ancient carvings, but generic enough to avoid any recognition problems (this is actually quite critical – some logos have been know to feature icons that unknowingly represent ancient gods with specialties that don’t work well with marketing endeavors, or are offensive to followers.) The character was also designed to usable with the stylized logo font (shown above) or as a standalone icon that could be used as an accent in marketing materials.
Kainoa Music Sales & Marketing
Type Of Project:
Logo design project for a music sales and marketing company that promotes Hawaiian artists, bands and musicians. Lighthearted graphic style based very loosely on Island iconography.