Behind the design scenes:
Just as soon as we finish telling you that ‘globes and swoosh’ logos are passé – here we go presenting a ‘globe and swoosh’ logo in our case studies. Yes, this logo for Interactive Toy Concepts does feature a swoosh. And yes, generally swooshes are a visual cliche. The only exception? As with any graphic ‘rule’ – they’re generally NOT hard and fast rules – it only applies until it doesn’t need to apply. Confused? Okay – how about this approach. We designed this corporate identity for Interactive Toys way back in 1996 – long before globes and swooshes became hackneyed & cliche. That makes this logo a trend setter, rather than the result of other enthusiastic ‘swooshing.’
Okay, how’s this? This remains a killer logo. Simple. To the point. Incredibly easy to reproduce on a mess of different media while remaining very memorable. It’s still in use today.
That’s the best we can do.
Interactive Toy Concepts
Type Of Project:
Logo for Toronto-based toy manufacturer and distributor. Designed in 1996, this represents one of the first ‘orbital swoosh’ logos that we created, and a design style that went on to be ubiquitous in the early 2000s. The logo is still in use today, both as a brand identity and on all the toy packaging produced by the company.