As the company was located in Florida, a sun (with rays) was the main theme while strategic color selections would complete the imagery – blue would represent cool, red would symbolize heating. Since the logo was to be used on the side of service vans and trucks, the company name needed to be read easily and quickly.
Rayz Air – Heating & Air Conditioning
Type Of Project:
While clever logos are great and all, sometimes a straightforward approach is the best solution to a branding project – consumers have very specific notions of what they expect contractor logos to look like and “pushing the envelope” might alienate some. Here’s an example of a simple HVAC themed logo for an air conditioning & heating contractor based in Florida