This was a logo for a (then) newly established church and the client wanted to avoid typical church logo visuals such as crosses, doves, landscape illustrations and sunsets. “We live in a time of wide open possibilities and almost limitless choices. We are appealing to people who ask the question, what are we going to do with it? We are pushing the edges of what most people think of when they think of a church.”
The pastor of Horizons put it best on the initial logo design brief – “Since we’re aiming for a younger, nontraditional crowd, we think the logo should have an overall cutting-edge feel to it. We also think the keywords of our tag line are descriptive: passion, evoking emotion; pursuing, implying journey, maybe even adventure in discovering the meaning in life. We know that this may be the hardest part of the logo design process, but we would like it to convey the paradox of an ancient-modern faith. We see the horizon as a journey to a wide-open future of possibilities, but it is in knowing the past that our future paths are guided.”
Below: Horizons Church logo “glamor shot.”
Type Of Project:
Brand development. Logo, stationery and misc. design.
Church logos often involve fairly typical and cliche imagery and can be very similar to each other. For this project, our designers used the idea of navigating horizons to develop a unique design. We also turned this logo into a 3D animation with spinning globes and compass.
Letterhead, business card & envelope design