Hoodywood Records features a stable of up-and-coming rap and R & B artists, as well as established stars via their other labels. The client wanted the logo to be a ‘throwback to the 1970s, with a design ‘homage’ to such cultural icons as Shaft, The Mac, Super Fly, Foxy Brown, Willie Dynamite, Curtis Mayfield, Issac Hayes. Our designers where also asked to come up with a logo that featured a tip-of-the-hat to the fashion of the era – big hair, fur coats, etc.
Originally published on The Daily Logo January 1, 2005.
Type Of Project:
Logo design, animation & misc design
Brand identity for an R & B, hip-hop and blues record label. Design features a tip of the hat to The Wizard of Oz with a liberal dash of 1970s funk & blues imagery.