Hoodywood Records features a stable of up-and-coming rap and R & B artists, as well as established stars via their other labels. The client wanted the logo to be a ‘throwback to the 1970s, with a design ‘homage’ to such cultural icons as Shaft, The Mac, Super Fly, Foxy Brown, Willie Dynamite, Curtis Mayfield, Issac Hayes. Our designers where also asked to come up with a logo that featured a tip-of-the-hat to the fashion of the era – big hair, fur coats, etc.
Our designers envisioned Hoodywood as an actual city, fashioned after the Emerald City in The Wizard of Oz, and the ultimate destination of the soul singer featured in the main illustration. The logo was not only to be the main brand for the Hoodywood recording wing of the company, but was later to be reproduced on clothing and other promotional items (beauty shot below.)
Originally published on The Daily Logo January 1, 2005.
Type Of Project:
Logo design, animation & misc design
Brand identity for an R & B, hip-hop and blues record label. Design features a tip of the hat to The Wizard of Oz with a liberal dash of 1970s funk & blues imagery.