Highly illustrative logos, particularly ones that feature characters or as in this case, animals, require an additional stage of development; concept sketches. That’s involves old-school drawing in sketch books with pencils or pen & ink.
After the drawings have been sufficiently fleshed out, they can be scanned & turned into vector art. That can be a painstaking procedure – there are software applications & plug-ins that vectorize art, but their results are iffy and the vector polygons created unusable for branded logo use.
Once the outline vectors for the character have been created, an illustrative logo treatment needs some font choices to work with:
Full Moon Massage
Type Of Project:
Beautifully rendered, highly illustrative logo for a masseuse/massage parlor. The concept for the design involved up-tight business folk, werewolves and full moons. This logo is so representative of detailed illustrative logos, we used it as the lead example on this page.