Whimsical, cartoon logos aren’t appropriate for many types of companies – a bank with a cartoon character probably wouldn’t instill an air of professionalism – but if it’s well illustrated, professionally executed and rendered, these types of designs can open up a entire new world of marketing possibilities. These cartoony brands are very popular on logo apparel and other premium incentive marketing (especially on sports related projects.)
The logo for Froggie’s is visually self explanatory – the client wanted a professional treatment for their dock-side bait shop. They wanted a frog character. They wanted some bait, hence the little shrimp and fish fellahs. Planned usages were a hanging sign (the logo was actually carved into wood – pretty much in the shape you see here) as well as T-Shirts and other POP marketing. Worries about color were minimal as little in the way of high-end printing was planned (a black and white linear version of the logo was supplied for use on business staples like invoices and receipts.)
Froggie’s Bait Dock
Type Of Project:
Highly rendered design for a dock-side bait shop shows how an illustrative treatment can be quite effective for a retail business brand. Other than that, it features a frog. And some bait.
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